AI is answering your customers' questions, whether you're in the conversation or not. We make sure your brand's the one it mentions. Prox works with clients internationally, however, serving our operations for Australian businesses, finally.
The System Behind Every Brand AI Actually Cites
At Prox, we build the entity signals, structure and authority that get your brand named in that answer, for Australian businesses first.
Getting cited by ChatGPT, Gemini, Perplexity and Google AI Overviews takes structured content, verified entity signals and real authority.
As a full-service generative engine optimisation agency in Australia working with Australian businesses, Prox builds generative engine optimisation (GEO) services around one goal: making your brand the name AI reaches for when an Australian customer asks a question in your category.
We work with clients internationally too, but this is Prox's Australian offering, built around how Aussies buyers actually search and how Aussies brands actually get found.
At Prox, we build the entity signals, structure and authority that get your brand named in that answer, for Australian businesses first.
We find out exactly how AI platforms currently see your brand, what they've got right, what they've got wrong, and where you don't show up at all, then build the plan to fix it.
Audits Completed
By AI Citations
Every AI visibility audit maps where your brand actually stands and what it'll take to close the gap, through:
- Generative Engine Brand Audits
- Competitor Citation Benchmarking
- Content & Entity Gap Analysis
- AI Search Opportunity Mapping
- Prioritised GEO Roadmap Development
- Ongoing Visibility Tracking Setup
AI doesn't cite websites, it cites entities it trusts. We build the signals that get your brand recognised as a real, credible, well-defined entity across the platforms AI actually pulls from.
Projects
Improvement
Every entity optimisation engagement strengthens how confidently AI systems identify and trust your brand, through:
- Knowledge Graph Alignment
- Structured Entity Profiles
- Entity Disambiguation Audits
- Schema Markup & Entity Tagging
- Cross-Engine Brand Signals
- Authoritative Source Linking
AI systems reward content that's easy to lift and summarise. We restructure your content into formats generative engines can actually pull from, without losing the voice that makes it yours.
For AI Readability
Rate Increase
Every content structuring engagement gets built to be read by both people and machines, through:
- Answer-First Content Blocks
- Structured Q&A Schema
- Citation-Ready Facts
- Semantic Topic Coverage
- AI Content Chunking
- Content Freshness Cycles
AI trusts brands that other trusted sources already talk about. We secure the mentions and third-party validation generative engines weigh just as heavily as backlinks.
Secured
Cross-Platform Citations
Every authority campaign is built to earn the trust signals AI systems actually rely on, through:
- Training Data Media Placement
- Community & Forum Seeding
- Expert Content Distribution
- Brand Mentions & Sentiment
- Third-Party Review Signals
- Link & Citation Audits
If AI crawlers can't make sense of your site, they can't cite it. We build the technical foundation that makes your content fully readable, indexable and trustworthy to AI systems.
Audits
Improvement
Every technical AI readiness engagement clears the path between your content and AI systems, through:
- Schema & Entity Markup
- AI Crawler Audits
- Machine-Readable Architecture
- Speed & Core Web Vitals Optimisation
- Robots.txt & AI Bot Access
- FAQ & HowTo Markup
You can't fix what you can't see. We track exactly how and where your brand shows up across every major AI platform, then turn that into the next move.
Monitored
Visibility Improvement
Our ongoing monitoring keeps your brand ahead of AI platform changes, through:
- Multi-Engine Citation Tracking
- Share Of Voice Benchmarking
- AI Output Accuracy & Sentiment
- Competitor Citation Audits
- GEO Performance Reporting
- Iterative Strategy Tuning
AI Visibility
Audit & Strategy
FRAMEWORK: Every AI visibility audit maps where your brand actually stands and what it'll take to close the gap, through:
Audits Completed
By AI Citations
Entity & Knowledge
Graph Optimisation
FRAMEWORK: Every entity optimisation engagement strengthens how confidently AI systems identify and trust your brand, through:
Projects
Improvement
AI-Ready Content
Structuring
FRAMEWORK: Every content structuring engagement gets built to be read by both people and machines, through:
For AI Readability
Rate Increase
Citation & Authority
Building
FRAMEWORK: Every authority campaign is built to earn the trust signals AI systems actually rely on, through:
Secured
Cross-Platform Citations
Structured Data &
Technical AI Readiness
FRAMEWORK: Every technical AI readiness engagement clears the path between your content and AI systems, through:
Audits
Improvement
Multi-Platform AI
Monitoring & Reporting
FRAMEWORK: Our ongoing monitoring keeps your brand ahead of AI platform changes, through:
Monitored
Visibility Improvement
The Brands AI Already Mentions
Every project started as a brand AI couldn't find and ended as one it actually cites. Prox builds GEO strategy for Australian businesses that turns invisible brands into the names AI reaches for first.
Every project started as a brand AI couldn't find and ended as one it actually cites. Prox builds GEO strategy for Australian businesses that turns invisible brands into the names AI reaches for first.
We let our track record do the talking. Discover how Prox Digital
Agency drives transformative growth for global brands.
The GEO Problems Quietly
Costing You Customers
Your competitors are getting named when customers ask AI for recommendations, and you're not even in the conversation.
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More searches end without a single click as AI answers the question directly, and brands with no AI visibility miss that opportunity entirely.
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Conflicting information across the web confuses AI systems, so they cite competitors with cleaner, more consistent signals instead of you.
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Long, unstructured pages are hard for AI to parse and quote, so even good content gets skipped in favour of easier sources.
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Without monitoring, you've got no idea whether AI platforms are citing you accurately, citing a competitor, or ignoring your category altogether.
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Invisible To AI Buyers
Your competitors are getting named when customers ask AI for recommendations, and you're not even in the conversation.
The Zero-Click Drop
More searches end without a single click as AI answers the question directly, and brands with no AI visibility miss that opportunity entirely.
Confusing The AI Engines
Conflicting information across the web confuses AI systems, so they cite competitors with cleaner, more consistent signals instead of you.
Content AI Can't Make Sense Of
Long, unstructured pages are hard for AI to parse and quote, so even good content gets skipped in favour of easier sources.
Unmonitored Brand Presence
Without monitoring, you've got no idea whether AI platforms are citing you accurately, citing a competitor, or ignoring your category altogether.
What Real GEO
Actually Gets You
Most agencies sell deliverables. We engineer outcomes. Every engagement runs through a financial lens — because design that doesn't convert is just decoration.
Trust Before The First Hello
Customers arrive already trusting your brand because AI recommended you before they ever spoke to sales.
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Impact Beyond The Click
Get named and quoted even in zero-click searches, capturing brand awareness traditional SEO can't reach anymore.
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Built For Where Search Is Going
Build authority signals that strengthen both traditional rankings and AI citations at the same time.
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An Early-Mover Advantage
Most brands haven't started GEO yet. Early movers build a citation advantage that gets harder to catch up to every month.
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Customers arrive already trusting your brand because AI recommended you before they ever spoke to sales.
Get named and quoted even in zero-click searches, capturing brand awareness traditional SEO can't reach anymore.
Build authority signals that strengthen both traditional rankings and AI citations at the same time.
Most brands haven't started GEO yet. Early movers build a citation advantage that gets harder to catch up to every month.
Results That Prove AI
Is Actually Listening
35+ brands went from invisible to cited across major
AI platforms through structured GEO strategy.
AI Visibility Engagements
35+ brands went from invisible to cited across major AI platforms through structured GEO strategy.
AI Visibility Improvement
Entity optimisation, content structuring and authority building combine into measurable gains in how often brands get cited.
Pipeline By AI Citations
GEO strategy has influenced measurable pipeline by putting brands directly inside the answers buyers already trust.
Multi-Platform Coverage
Strategy built for ChatGPT, Gemini, Perplexity and Google AI Overviews, not just one AI engine.
35+ brands went from invisible to cited across major
AI platforms through structured GEO strategy.
35+ brands went from invisible to cited across major AI platforms through structured GEO strategy.
Entity optimisation, content structuring and authority building combine into measurable gains in how often brands get cited.
GEO strategy has influenced measurable pipeline by putting brands directly inside the answers buyers already trust.
Strategy built for ChatGPT, Gemini, Perplexity and Google AI Overviews, not just one AI engine.
Brands That Got
Cited & Ranked
I have engaged several agencies in India; they were proficient with templates and development, yet lacked the innovative ideas we sought upon discovering Prox Digital Agency, their vibrant and imaginative work convinced me that they are the ideal partner for our vision
Prox Design has delivered exceptional results, profoundly transforming both our brand identity and lead‑generation pipeline. The entire team demonstrated professionalism, responsiveness, and a genuine commitment to our success.
During the initial call with Prox, I felt an immediate confidence that eliminated the need to consider any other agency. Their professionalism and innovative redesign of our website delivered exceptional results. I look forward to partnering with them for our digital marketing initiatives
Prox Design spearheads our marketing strategy, significantly enhancing our brand presence. Their efforts have generated higher‑quality leads and deeper audience engagement. I give them my highest recommendation
When you're building a brand, every detail starts to matter. Prox Digital Agency helped us connect the new identity with the website so they actually feel like the same business. Really happy with the direction. The result is more confident and much easier to build on.
I’d worked with a few designers before, but none of them really got what I was trying to say with my brand. Prox Design Studio actually listened. They picked up on the tone, the vibe, the whole story behind it, and you can see that in every little detail. The colors, the layout, everything just felt right.
Most designers I worked with before just made things look nice but didn’t get what I was trying to say. Prox Design Studio was different. They actually took the time to understand my content and what it meant. The posts they made didn’t just look good—they helped tell the story I wanted to share. My feed finally feels like me, and people have noticed the difference.
Somebody's Getting
Named Instead Of You
The brands AI trusts today are the brands customers trust tomorrow. Build that with Prox before your competitors do.
Proper Tools For The
Answer Engine Era
Most agencies rely on old algorithms. We optimise for artificial intelligence discovery. Every data point fuels conversational answer engines because visibility that does not feed generative models is just invisible.
Built To Match How AI
Talks About Your Industry
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Proof Beats Promises
Every Single Time
Join The Growth Journey Of 500+ Brands
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Insights Worth Stealing (So We Publish Them Anyway)
9 mins
Frequently
Asked Questions
We’ve heard it all. Here’s everything you need to know before working with us.
GEO is the practice of structuring your brand's content and digital presence so AI platforms like ChatGPT, Gemini, Perplexity and Google AI Overviews cite, recommend or mention you when answering a question. Some call it AEO, others AIO or LLMO, but the goal's the same: get named inside the answer, not just ranked on a results page.
Traditional SEO gets you ranked on a search results page. GEO gets you cited inside an AI-generated answer, sometimes without a click happening at all. The two share a lot of the same foundation, technical health, authority and quality content, but GEO adds entity signals and content structure built specifically for how AI reads and summarises information.
No, and any generative engine optimisation company that promises a guarantee isn't being straight with you. Nobody controls what ChatGPT or Google's AI decides to cite. What we can guarantee is the process, entity optimisation, structured content, and authority building that consistently improves your odds of getting named.
Any Australian business whose buyers research decisions before talking to sales, especially B2B, SaaS, fintech and ecommerce companies. If your competitors are already showing up in AI answers for your category and you're not, that gap grows every month you wait.
Most engagements include an AI visibility audit, entity and knowledge graph optimisation, content restructuring for AI readability, authority and citation building, technical readiness, and ongoing monitoring across every major AI platform. That's the core of what a full-service generative engine optimisation agency should cover.
Yes. GEO builds on SEO, it doesn't replace it. Most of the technical health, content quality and authority work that supports strong rankings also strengthens AI citations. Think of GEO as the next layer on a solid SEO foundation, and any decent generative engine optimisation service should explain that distinction properly.
We track AI citation frequency, share of voice against competitors across platforms, brand mention sentiment, and referral traffic from AI tools. Real generative engine optimisation services report on outcomes you can actually see, not vague visibility scores.
Entity and technical fixes can show movement within weeks. Deeper authority and citation building, the kind that actually shifts how confidently AI trusts your brand, typically takes three to six months, similar to SEO but often faster since AI platforms update more frequently.
Our AI-driven generative engine optimisation services cover ChatGPT, Google Gemini, Perplexity and Google AI Overviews, since buyers are spread across all of them, not just one. A single-platform strategy misses too much of the actual buyer journey.
Look for a generative AI search engine optimisation agency that can show real before-and-after citation data, not just theory. Ask how they monitor AI platforms, how they define success, and whether they treat GEO as an extension of SEO or a completely disconnected service, the second answer's usually a red flag.
No. Smaller and mid-size Australian businesses often see faster GEO gains, since there's less noise to cut through and less inconsistent legacy content to clean up. A provider offering real generative engine optimisation agency services should have a strategy built for businesses of every size, not just enterprise budgets.
Yes, and it matters more there. AI systems are especially cautious about which sources they cite for financial and health-related questions, so building strong entities and authority signals early creates a real advantage in industries where trust is everything.
Your competitors keep building citation advantage while your brand stays invisible in a growing share of buyer research. The earlier a generative engine optimisation services agency gets involved, the harder that lead becomes for competitors to close later.
Our focus here is Australian businesses, built around how Australian buyers search and how Australian brands get found. That said, Prox works with clients internationally as well, so the strategy's backed by a system that's already been tested well beyond one market.
Perth celebrates brands that dare to stand apart. Prox helps ambitious businesses build stronger market presence, attract the right customers, and create lasting growth through strategy, creativity, technology, and AI-powered marketing.
London rewards brands that think differently. As a digital marketing agency London businesses trust, Prox helps startups, scale-ups, and established companies earn attention, build demand and grow through strategy, creativity or AI-powered marketing.
Orlando is home to ambitious businesses serving local, national and global audiences. Prox builds digital marketing systems that strengthen brand presence, attract qualified customers, and create sustainable growth through creativity, technology and fast performance.
Dubai moves fast and ambitious brands need marketing that keeps pace. Prox partners with businesses across the region to create digital campaigns, memorable customer experiences and performance strategies that transform visibility into restless commercial growth.
Address
Suite #1051, Perth, WA 6000 114 Goodmayes Road, London,
IG3 9UZ, United Kingdom 7345 W Sand Lake Road, Ste 210,
Office 2890, Orlando, FL 32819 Queen Elizabeth 2, DUQE Square
Business Center, Port Rashid, Dubai
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If you’re looking for a global growth agency that understands growth, execution, and accountability, you’re in the right place.
