BENEFIT-FIRST UI/UX SHIFT
Transitioned to a bright, modern visual aesthetic featuring bold benefit cards that communicate core value propositions instantly on arrival.
Invisilayer Case Study
High Conversion
E-Commerce for
Nano-Coating Solutions
Powered by precision German engineering, this invisible barrier repels liquids and prevents stubborn stains.
INVISILAYER offers a revolutionary line of next-generation nano-coating products designed to protect furniture, carpets, and fabrics from spills, stains, and bacteria.
We translated complex nano-coating benefits into clear product education, application steps, and purchase pathways.
Year
2025
Industry
Consumer Goods & Nanotechnology
Location
United Kingdom
Driving Trust,
Conversion, Clarity
We boosted user understanding, elevated brand credibility, increased
conversions, and significantly decreased customer support inquiries.
50
% USER COMPREHENSION
IMPROVEMENT
IMPROVEMENT
25
% PERCEIVED TRUST
UPLIFT
UPLIFT
15
% CONVERSION RATE
INCREASE
INCREASE
28
% FEWER SUPPORT
TICKETS
TICKETS
WHAT WE BUILT, AND WHY IT WORKS
Hear how our redesigned platform built consumer trust and translated complex material science into clear, daily utility for Invisilayer.
By prioritising clarity and moving the focus from 'what the product is' to 'how the product helps you,' the new UI/UX design successfully solved the challenge of visualising the invisible. The result is a platform built on confidence.
Satbir Aulakh CEO, InvisiLayer
[VISUALISING THE INVISIBLE]
Why the Original Website Couldn’t Scale with InvisiLayer
"INVISILAYER faced an aesthetic disconnect with its dark palette, lack of clarity regarding application steps, and user skepticism around nanotechnology product safety and effectiveness."
WE NEEDED TO
- Modernise brand aesthetic palette
- Simplify product application guides
- Highlight safety trust signals
- Boost e-commerce buyer conversion
Designing For
High Impact
Clear visual storytelling that builds
consumer trust and accelerates sales.
[01]
[02]
VISUAL STEP-BY-STEP GUIDES
Developed an intuitive guide titled "Simple as Spray, Dry, Done" to demystify application procedures and build customer confidence.
[03]
INTEGRATED TRUST SIGNALS
Showcased key product features with clear visual badges emphasising child-safe, pet-safe, water-based, and antibacterial properties directly.
[04]
PROOF AND PURCHASE REASSURANCE
Integrated third-party data insights alongside real-time purchasing social proof to validate consumer needs and accelerate conversion decisions.
Ready to Build Your Next
Big Digital Solution?
Victoria Horsley
Business Development Manager
Explore a collaborative deep dive with our experts and discover
how we would accelerate your path to digital success.
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Real Stores.
Real Growth.
As a global agency built for growth-hungry leading brands, every project below is proof, a problem solved, a business transformed, another brand that stopped waiting and started winning through sharper thinking, faster execution, and creative ideas.
Woody Mabbott
Founder - CreatorConnect 
Vibhav Taneja
Founder - Smart Sense
Woody Mabbott
Founder - CreatorConnect
Vibhav Taneja
Founder - Smart Sense 
Inter Tight is a sleek sans-serif typeface that combines clarity with adaptability. Its sharp lines enhance readability in various formats, while its geometric design offers a modern touch, making it ideal for branding.
Typography
The Numbers Do Most Of The Talking
[The Proof]
As a creative and digital agency, every project below started as a real problem and ended as a measurable result, sharper thinking, faster execution and businesses that stopped waiting around for someone else to move first.
As a creative and digital agency, every project below started as a real problem and ended as a measurable result, sharper thinking, faster execution and businesses that stopped waiting around for someone else to move first.
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