DUAL-ENGINE OPTIMISATION FRAMEWORK
Engineered a hybrid SEO + GEO strategy to secure top positions in both traditional search engine results and generative AI search recommendations.
Ruya Bank Case Study
Improving Bilingual Search Visibility for Islamic Banking Topics
We partnered with Ruya Bank to deliver a complete digital evolution, uniting high performance web development with a focused search and brand strategy.
Ruya Bank is a licensed digital Islamic bank in the United Arab Emirates, offering Shariah-compliant financial services, app-based onboarding, and accessible ethical banking.
Created a high converting platform positioning Ruya Bank as an industry authority.
Year
2025
Industry
FinTech
Location
UAE
Transforming Search
Presence with Speed
We accelerated generative AI citations, expanded bilingual visibility,
established domain authority, and improved overall organic search efficiency.
60
% SHARE OF ISLAMIC FINTECH
SEARCH VISIBILITY
SEARCH VISIBILITY
85
% BILINGUAL SERP
VISIBILITY INCREASED
VISIBILITY INCREASED
90
% AI ANSWER ENGINE
CITATION RATE
CITATION RATE
28
% FEWER SUPPORT
TICKETS
TICKETS
WHAT WE BUILT, AND WHY IT WORKS
The visual simplicity of the new Plutos platform is deceivingly powerful. It took the friction out of a fundamentally complex process. The design is not just cleaner, it actively saves us hours of work every week, which is the definition of a great financial tool.
WHAT WE BUILT, AND WHY IT WORKS
Here is how our redesigned platform streamlined SEO+GEO, directly from the Head of Digital Marketing at Ruya Bank.
Prox Digital Agency made expanding our search footprint effortless. They grasped our brand and the market instantly, driving clear gains across Google search and AI answer engines. Their responsive, practical team delivered exact results.
Christoph Koster Head of Digital Marketing, Ruya Bank
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Victoria Horsley
Business Development Manager
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[COMPETING FOR HIGH-INTENT SEARCH VISIBILITY]
WHY RUYA BANK'S OLD SEARCH PRESENCE COULD NOT KEEP UP WITH THE BUSINESS
While Ruya Bank offered a powerful suite of digital financial services, the legacy search strategy struggled to keep pace with market expansion, creating visibility gaps against legacy banks, total absence on generative AI platforms, and bilingual content barriers.
WE NEEDED TO
- Outrank Legacy Financial Institutions
- Capture Leading AI Search Citations
- Bridge English and Arabic Content Gaps
- Build Shariah Banking Entity Authority
Streamlined Workflows,
Maximum Control
See how we stripped away complexity to build a clean, high
performance growth framework that saves valuable time weekly.
[01]
[02]
KNOWLEDGE GRAPH AND ENTITY STRUCTURING
Implemented advanced schema markup and entity-level data, ensuring AI models accurately categorise Ruya Bank as a top Shariah-compliant institution in the UAE.
[03]
BILINGUAL GEO AND CONVERSATIONAL CONTENT
Crafted optimised Q&A content frameworks in English and Arabic designed specifically to answer conversational financial prompts across modern generative engines.
[04]
AUTHORITY BUILDING AND TRUST CITATIONS
Acquired high-tier backlinks and authoritative industry mentions to validate domain authority and boost organic search visibility.
![[In Their Own Words]](https://au.proxdigitalagency.com/wp-content/uploads/in-there-own-word.svg)
Real Stores.Real Growth.
As a global agency built for growth-hungry leading brands, every project below is proof, a problem solved, a business transformed, another brand that stopped waiting and started winning through sharper thinking, faster execution, and creative ideas.
Woody Mabbott
Founder - CreatorConnect 
Vibhav Taneja
Founder - Smart Sense
Woody Mabbott
Founder - CreatorConnect
Vibhav Taneja
Founder - Smart Sense The Numbers Do Most Of The Talking
[The Proof]
As a creative and digital agency, every project below started as a real problem and ended as a measurable result, sharper thinking, faster execution and businesses that stopped waiting around for someone else to move first.
As a creative and digital agency, every project below started as a real problem and ended as a measurable result, sharper thinking, faster execution and businesses that stopped waiting around for someone else to move first.
[Let’s Talk]
If you’re looking for a global growth agency that understands growth, execution, and accountability, you’re in the right place.
