DM Foods Case Study

Branding and Food Distribution Web Development Case Study

Prox rebuilt DM Foods’ consumer website and B2B ordering workflow around faster repeat purchasing, uniting web development with a focused search and brand strategy.

Full-Stack Web Development B2B Order App Development Brand Re-Launch Integration SEO Scroll-Triggered Storytelling

DM Foods Group is a dynamic player in the FMCG sector, offering a wide array of food and beverage products across high-volume wholesale and consumer markets.

Created a high-converting platform positioning DM Foods Group as an industry authority.

Year 2025

Industry Food and Beverages

Location United Kingdom

Designing Identity
System

A bespoke brand identity model intentionally built to earn trust,
connect more visitors and increase visual impact.

Inter Tight is a sleek sans-serif typeface that combines clarity with adaptability. Its sharp lines enhance readability in various formats, while its geometric design offers a modern touch, making it ideal for branding.

Typography

WHAT WE BUILT, AND WHY IT WORKS

Here is how our redesigned platform streamlined DM Foods operations, directly from the Chief Executive Officer at DM Foods Group.

The visual simplicity of the new platform is deceivingly powerful. It took the friction out of a fundamentally complex process. By integrating our new brand identity into a seamless, automated B2B app and a consumer-friendly website, we streamlined our entire distribution chain.

Najebullo CEO, DM Foods Group

Ready to Build Your Next Big Digital Solution?

Victoria Horsley

Business Development Manager

Explore a collaborative deep dive with our experts and discover
how we would accelerate your path to digital success.

Book a Free Strategy Call

[AN IDENTITY DISCONNECTED FROM SCROLL-TRIGGERED STORYTELLING]

WHY DM FOODS GROUP'S OLD WEBSITE COULD NOT KEEP UP WITH THE BUSINESS

While DM Foods Group offered a powerful suite of products, the legacy digital presence struggled to keep pace with rapid expansion, creating administrative overload, manual ordering bottlenecks, and an outdated consumer interface.

WE NEEDED TO

Unified Brand Across Touchpoints
Automated Wholesale Order Management
High-Converting Consumer E-Commerce Hub
Scalable Enterprise Digital Infrastructure

A Faster Ordering Workflow
for Wholesale Teams

See how we stripped away complexity to build a clean, high-performance platform that saves valuable time weekly.

[01]

BRAND FOUNDATION AND INTEGRATION

Refined the core logo mark and created a definitive visual style guide for physical packaging, marketing collateral, and digital UI/UX touchpoints.

[02]

CONSUMER WEB DEVELOPMENT

Engineered a scalable, secure e-commerce-ready website built to handle high-traffic consumer engagement, storytelling, and future direct-to-consumer sales channels.

[03]

AUTOMATED B2B SALES APPLICATION

Developed a dedicated ordering application automating inventory tracking, personalised pricing tiers, invoicing, and real-time order submission for distributors.

[04]

EFFICIENCY-FOCUSED WORKFLOWS

Integrated advanced product search filters and repeat ordering features within the portal to minimise administrative overhead for sales agents and wholesale partners.

BUILT ON TOOLS
THAT SCALE

The technology behind DM Foods Groups,
chosen for speed, security, and growth.

Real Stores.
Real Growth.

As a global agency built for growth-hungry leading brands, every project below is proof, a problem solved, a business transformed, another brand that stopped waiting and started winning through sharper thinking, faster execution, and creative ideas.

Woody Mabbott

Founder - CreatorConnect

Vibhav Taneja

Founder - Smart Sense

Woody Mabbott

Founder - CreatorConnect

Vibhav Taneja

Founder - Smart Sense

The Numbers Do Most Of The Talking

[The Proof]

As a creative and digital agency, every project below started as a real problem and ended as a measurable result, sharper thinking, faster execution and businesses that stopped waiting around for someone else to move first.