DUAL-ENGINE OPTIMISATION FRAMEWORK
Engineered a unified SEO and GEO strategy designed to capture dominant search rankings on traditional engines while securing top recommendations in AI answer engines.
Fajar Interior Case Study
EXPANDING SEARCH VISIBILITY FOR LUXURY INTERIOR DESIGN
We partnered with Fajr Interiors to deliver a complete digital evolution, uniting high-performance web development with a focused search and brand strategy.
Fajr Interiors is a premier interior design and architecture studio in the UAE, renowned for crafting bespoke residential and commercial spaces, luxury renovations, and immersive virtual tours.
Created a high-converting platform positioning Fajr Interiors as an industry authority.
Year
2025
Industry
Interior Design and Architecture
Location
United Arab Emirates
Transforming Search
Presence with Speed
We accelerated topical authority, expanded high-intent visibility, secured
leading generative AI citations, and improved overall digital acquisition efficiency.
80
% INCREASE IN APPROVED
TOPIC VISIBILITY
TOPIC VISIBILITY
85
% HIGH-INTENT
VISIBILITY GROWTH
VISIBILITY GROWTH
92
% AI CITATION
RATE ACHIEVED
RATE ACHIEVED
28
% FEWER SUPPORT
TICKETS
TICKETS
WHAT WE BUILT, AND WHY IT WORKS
The visual simplicity of the new Plutos platform is deceivingly powerful. It took the friction out of a fundamentally complex process. The design is not just cleaner, it actively saves us hours of work every week, which is the definition of a great financial tool.
WHAT WE BUILT, AND WHY IT WORKS
Here is how our redesigned platform fixed our SEO+GEO issues, directly from the Marketing Director at Fajr Interiors.
The hybrid search strategy transformed our digital reach across Google and generative AI engines. Prox Digital Agency seamlessly merged traditional SEO with AI optimisation, securing top positions for high-intent luxury terms while positioning us as a recommended authority on ChatGPT and Perplexity.
Saud Al-Riyadh Marketing Director, Fajr Interiors
Ready to Build Your Next Big Digital Solution?
Victoria Horsley
Business Development Manager
Explore a collaborative deep dive with our experts and
discover how we would accelerate your path to digital success.
[BREAKING THROUGH THE NOISE IN HIGH-END ARCHITECTURE]
WHY FAJR INTERIORS' OLD SEARCH PRESENCE COULD NOT KEEP UP WITH THE BUSINESS
While Fajr Interiors possessed an elite portfolio, the legacy digital strategy struggled to keep pace with market expansion, creating visibility gaps against legacy Dubai firms, poor high-intent rankings, and intense absence across generative AI search platforms.
WE NEEDED TO
- Compete Legacy Dubai Firms
- Win Conversational AI Citations
- Anchor Luxury Design Authority
- Capture Ultra-High-Net-Worth Leads
Streamlined Workflows,
Maximum Control
See how we stripped away complexity to build a clean, high-performance
growth framework that saves valuable time weekly.
[01]
[02]
SPATIAL AND VISUAL SCHEMA INTEGRATION
Implemented rich schema markup across portfolio assets and virtual tours, helping search systems understand project types, locations, and portfolio details.
[03]
CONVERSATIONAL AND INTENT-MATCHED CONTENT
Crafted detailed, luxury-focused content pillars and Q&A modules that answer complex user prompts regarding high-end interior concepts across generative search environments.
[04]
AUTHORITY BUILDING AND HIGH-TIER CITATIONS
Secured contextual backlink placements and authoritative industry mentions, boosting overall domain authority for Google search algorithms and generative search engine visibility.
![[In Their Own Words]](https://au.proxdigitalagency.com/wp-content/uploads/in-there-own-word.svg)
Real Stores.
Real Growth.
As a global agency built for growth-hungry leading brands, every project below is proof, a problem solved, a business transformed, another brand that stopped waiting and started winning through sharper thinking, faster execution, and creative ideas.
Woody Mabbott
Founder - CreatorConnect 
Vibhav Taneja
Founder - Smart Sense
Woody Mabbott
Founder - CreatorConnect
Vibhav Taneja
Founder - Smart Sense The Numbers Do Most Of The Talking
[The Proof]
As a creative and digital agency, every project below started as a real problem and ended as a measurable result, sharper thinking, faster execution and businesses that stopped waiting around for someone else to move first.
As a creative and digital agency, every project below started as a real problem and ended as a measurable result, sharper thinking, faster execution and businesses that stopped waiting around for someone else to move first.
[Let’s Talk]
If you’re looking for a global growth agency that understands growth, execution, and accountability, you’re in the right place.
