DUAL-ENGINE OPTIMISATION MODULE
Engineered a high-converting SEO and GEO strategy that expanded non-branded organic reach on traditional search engines while securing primary recommendations on generative AI engines.
CMC Case Study
SEO and AI-Search Visibility for Multi-Specialty Healthcare Services
We partnered with Canadian Medical Center to deliver a complete digital evolution, uniting high-performance web development with a focused search and brand strategy.
Canadian Medical Center (CMC) is a premier healthcare institution in the United Arab Emirates with multi-specialty facilities across Abu Dhabi, Dubai, and Sharjah, delivering medical care aligned with international standards.
Created a high-converting platform positioning Canadian Medical Center as an industry authority.
Year
2025
Industry
Healthcare
Location
UAE
Transforming Search
Presence with Speed
We accelerated topical authority, expanded non-branded visibility, secured
leading generative AI citations, and improved overall operational efficiency.
93
% TOPICAL AUTHORITY IN
REGIONAL HEALTHCARE
REGIONAL HEALTHCARE
85
% INCREASE IN NON-BRANDED
SERP VISIBILITY
SERP VISIBILITY
88
% AI ANSWER ENGINE
CITATION RATE
CITATION RATE
32
% FEWER SUPPORT
TICKETS
TICKETS
WHAT WE BUILT, AND WHY IT WORKS
The visual simplicity of the new Plutos platform is deceivingly powerful. It took the friction out of a fundamentally complex process. The design is not just cleaner, it actively saves us hours of work every week, which is the definition of a great financial tool.
WHAT WE BUILT, AND WHY IT WORKS
Here is how we scaled SEO and generative search reach, directly from the Head of Marketing at Canadian Medical Center.
Prox Digital Agency's expertise in SEO and GEO transformed our visibility across Google and AI search platforms like ChatGPT. Their strategic execution and seamless collaboration made expanding our high-intent search reach effortless.
Marketing Leadership Team Head of Marketing, Canadian Medical Center
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Victoria Horsley
Business Development Manager
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[RECLAIMING DIGITAL AUTHORITY IN A SATURATED MEDICAL MARKET]
WHY CANADIAN MEDICAL CENTER'S OLD SEARCH PRESENCE COULD NOT KEEP UP WITH THE BUSINESS
While Canadian Medical Center offered a powerful suite of healthcare services, the legacy digital strategy struggled to keep pace with market expansion, creating severe competition gaps against established providers, technical architecture flaws, and zero representation across conversational AI platforms.
WE NEEDED TO
- Beat Major Medical Competitors
- AI Search Placement (ChatGPT/Gemini)
- Resolve Technical and Indexing Issues
- Boost Patient Acquisition Across UAE
Streamlined Workflows, Maximum Control
See how we stripped away complexity to build a clean, high-performance
growth framework that saves valuable time weekly.
[01]
[02]
MEDICAL ENTITY AND TECHNICAL SCHEMA STRUCTURING
Implemented advanced healthcare Schema markup and structured clinical data, enabling search engine crawlers and large language models to index CMC accurately as a regional authority.
[03]
CONVERSATIONAL PATIENT-INTENT CONTENT
Developed comprehensive medical pillar pages, condition-based Q&A modules, and bilingual healthcare guides designed to directly satisfy complex conversational queries across AI search engines.
[04]
TECHNICAL REPAIR AND LINK AUTHORITY
Fixed complex technical redirect chains, resolved indexation bottlenecks, optimised page speed performance, and built high-authority backlinks to reinforce domain authority and organic search rankings.
![[In Their Own Words]](https://au.proxdigitalagency.com/wp-content/uploads/in-there-own-word.svg)
Real Stores.
Real Growth.
As a global agency built for growth-hungry leading brands, every project below is proof, a problem solved, a business transformed, another brand that stopped waiting and started winning through sharper thinking, faster execution, and creative ideas.
Woody Mabbott
Founder - CreatorConnect 
Vibhav Taneja
Founder - Smart Sense
Woody Mabbott
Founder - CreatorConnect
Vibhav Taneja
Founder - Smart Sense The Numbers Do Most Of The Talking
[The Proof]
As a creative and digital agency, every project below started as a real problem and ended as a measurable result, sharper thinking, faster execution and businesses that stopped waiting around for someone else to move first.
As a creative and digital agency, every project below started as a real problem and ended as a measurable result, sharper thinking, faster execution and businesses that stopped waiting around for someone else to move first.
[Let’s Talk]
If you’re looking for a global growth agency that understands growth, execution, and accountability, you’re in the right place.
