DUAL-ENGINE OPTIMISATION FRAMEWORK
Engineered a unified SEO and GEO strategy designed to capture dominant search rankings on traditional engines whilst securing top recommendations in AI answer engines.
Fajar Interior Case Study
OPTIMISING FOR SEARCH & AI DISCOVERY
We partnered with Fajr Interiors to deliver a complete digital evolution, uniting high performance web development with a focused search and brand strategy.
Fajr Interiors is a premier interior design and architecture studio in the UAE, renowned for crafting bespoke residential and commercial spaces, luxury renovations, and immersive virtual tours.
Created a high converting platform positioning Fajr Interiors as an industry authority.
Year
2025
Industry
Interior Design
Location
UAE
Transforming Search
Presence with Speed
We accelerated topical authority, expanded high intent visibility, secured
leading generative AI citations, and improved overall digital acquisition efficiency.
900
% INCREASE IN
TOPICAL AUTHORITY
TOPICAL AUTHORITY
85
% HIGH INTENT
VISIBILITY GROWTH
VISIBILITY GROWTH
92
% AI CITATION
RATE ACHIEVE
RATE ACHIEVE
-
28
% FEWER SUPPORT
TICKETS
TICKETS
WHAT WE BUILT, AND WHY IT WORKS
The visual simplicity of the new Plutos platform is deceivingly powerful. It took the friction out of a fundamentally complex process. The design is not just cleaner, it actively saves us hours of work every week, which is the definition of a great financial tool.
WHAT WE BUILT, AND WHY IT WORKS
Here is how our redesigned platform streamlined complex financial operations, directly from the Marketing Director at Fajr Interiors.
The visual simplicity of the new platform is deceivingly powerful. It took the friction out of a fundamentally complex process. Prox's expertise in SEO has remarkably transformed our online visibility, increasing both our website traffic and keyword rankings. Their approach has aligned perfectly with our vision.
Saud Al-Riyadh Marketing Director, Fajar Interiors
Ready to Build Your Next Big Digital Solution?
Victoria Horsley
Business Development Manager
Explore a collaborative deep dive with our experts and
discover how we would accelerate your path to digital success.
[BREAKING THROUGH THE NOISE IN HIGH-END ARCHITECTURE]
WHY FAJR INTERIORS' OLD SEARCH PRESENCE COULD NOT KEEP UP WITH THE BUSINESS
While Fajr Interiors possessed an elite portfolio, the legacy digital strategy struggled to keep pace with market expansion, creating visibility gaps against legacy Dubai firms, poor high intent rankings, and total absence across generative AI search platforms.
WE NEEDED TO
- Beat legacy Dubai firms
- Win conversational AI citations
- Anchor luxury design authority
- Capture ultra-high-net-worth leads
Streamlined Workflows,
Maximum Control
See how we stripped away complexity to build a clean, high performance
growth framework that saves valuable time weekly.
[01]
[02]
SPATIAL & VISUAL SCHEMA INTEGRATION
Implemented rich schema markup across portfolio assets and virtual tours, allowing AI crawlers to parse project specifications and index Fajar Interiors as a regional design authority.
[03]
CONVERSATIONAL & INTENT-MATCHED CONTENT
Crafted detailed, luxury-focused content pillars and Q&A modules that answer complex user prompts regarding high-end interior concepts across generative search environments.
[04]
AUTHORITY BUILDING & HIGH-TIER CITATIONS
Secured contextual backlink placements and authoritative industry mentions, boosting overall domain authority for Google search algorithms and AI large language model training data.
![[In Their Own Words]](https://au.proxdigitalagency.com/wp-content/uploads/in-there-own-word.svg)
Real Stores.
Real Growth.
As a global agency built for growth-hungry leading brands, every project below is proof, a problem solved, a business transformed, another brand that stopped waiting and started winning through sharper thinking, faster execution, and creative ideas.
Woody Mabbott
Founder - CreatorConnect 
Vibhav Taneja
Founder - Smart Sense
Woody Mabbott
Founder - CreatorConnect
Vibhav Taneja
Founder - Smart Sense The Numbers Do Most Of The Talking
[The Proof]
As a creative and digital agency, every project below started as a real problem and ended as a measurable result, sharper thinking, faster execution and businesses that stopped waiting around for someone else to move first.
As a creative and digital agency, every project below started as a real problem and ended as a measurable result, sharper thinking, faster execution and businesses that stopped waiting around for someone else to move first.
[Let’s Talk]
If you’re looking for a global growth agency that understands growth, execution, and accountability, you’re in the right place.
