Our AI SEO services make sure your brand is the one ChatGPT, Gemini and Google AI Overviews mention. AI is already answering your customers’ questions, whether you’re in the conversation or not, and we put Australian businesses in it.
The System Behind Every Brand AI Actually Cites
Our AI SEO services build the entity signals, structure and authority that get your brand named in AI answers, for Australian businesses first.
Getting cited by ChatGPT, Gemini, Perplexity and Google AI Overviews takes structured content, verified entity signals and real authority. As an AI SEO agency working with Australian businesses, Prox builds generative engine optimisation (GEO) around one goal: making your brand the name AI reaches for when a customer asks a question in your category. We work with clients internationally too, but this offering is built around how Australian buyers actually search and how Australian brands actually get found.
Our AI SEO services build the entity signals, structure and authority that get your brand named in AI answers, for Australian businesses first.
We find out exactly how AI platforms currently see your brand, what they've got right, what they've got wrong, and where you don't show up at all, then build the plan to fix it.
Every AI visibility audit maps where your brand actually stands and what it will take to close the gap through generative engine brand audits, competitor citation benchmarking, content and entity gap analysis, AI search opportunity mapping, prioritised GEO roadmap development, and ongoing visibility tracking setup.
AI doesn't cite websites, it cites entities it trusts. We build the signals that get your brand recognised as a real, credible, well-defined entity across the platforms AI actually pulls from.
Every entity optimisation engagement strengthens how confidently AI systems identify and trust your brand through knowledge graph alignment, structured entity profiles, entity disambiguation audits, schema markup and entity tagging, cross-engine brand signals, and authoritative source linking.
AI systems reward content that's easy to lift and summarise. We restructure your content into formats generative engines can actually pull from, without losing the voice that makes it yours.
Every content structuring engagement gets built to be read by both people and machines through answer-first content blocks, structured Q&A schema, citation-ready facts, semantic topic coverage, AI content chunking, and regular content freshness cycles.
AI trusts brands that other trusted sources already talk about. We secure the mentions and third-party validation generative engines weigh just as heavily as backlinks.
Every authority campaign is built to earn the trust signals AI systems actually rely on through training data media placement, community and forum seeding, expert content distribution, positive brand mentions and sentiment, third-party review signals, and link and citation audits.
If AI crawlers can't make sense of your site, they can't cite it. We build the technical foundation that makes your content fully readable, indexable and trustworthy to AI systems.
Every technical AI readiness engagement clears the path between your content and AI systems through schema and entity markup, AI crawler audits, machine-readable architecture, speed and Core Web Vitals optimisation, robots.txt and AI bot access configuration, and structured FAQ and HowTo markup.
You can't fix what you can't see. We track exactly how and where your brand shows up across every major AI platform, then turn that into the next move.
Our ongoing monitoring keeps your brand ahead of AI platform changes through multi-engine citation tracking, share of voice benchmarking, AI output accuracy and sentiment analysis, competitor citation audits, GEO performance reporting, and iterative strategy tuning.
AI Visibility Audit & Strategy
FRAMEWORK: Every AI visibility audit maps where your brand actually stands and what it will take to close the gap through generative engine brand audits, competitor citation benchmarking, content and entity gap analysis, AI search opportunity mapping, prioritised GEO roadmap development, and ongoing visibility tracking setup.
Entity & Knowledge Graph Optimisation
FRAMEWORK: Every entity optimisation engagement strengthens how confidently AI systems identify and trust your brand through knowledge graph alignment, structured entity profiles, entity disambiguation audits, schema markup and entity tagging, cross-engine brand signals, and authoritative source linking.
AI-Ready Content Structuring
FRAMEWORK: Every content structuring engagement gets built to be read by both people and machines through answer-first content blocks, structured Q&A schema, citation-ready facts, semantic topic coverage, AI content chunking, and regular content freshness cycles.
Citation & Authority Building
FRAMEWORK: Every authority campaign is built to earn the trust signals AI systems actually rely on through training data media placement, community and forum seeding, expert content distribution, positive brand mentions and sentiment, third-party review signals, and link and citation audits.
Structured Data & Technical AI Readiness
FRAMEWORK: Every technical AI readiness engagement clears the path between your content and AI systems through schema and entity markup, AI crawler audits, machine-readable architecture, speed and Core Web Vitals optimisation, robots.txt and AI bot access configuration, and structured FAQ and HowTo markup.
Multi-Platform AI Monitoring & Reporting
FRAMEWORK: Our ongoing monitoring keeps your brand ahead of AI platform changes through multi-engine citation tracking, share of voice benchmarking, AI output accuracy and sentiment analysis, competitor citation audits, GEO performance reporting, and iterative strategy tuning.
The Brands AI Already Mentions
Every project started as a brand AI couldn't find and ended as one it actually cites. Prox builds GEO strategy for Australian businesses that turns invisible brands into the names AI reaches for first.
Every project started as a brand AI couldn't find and ended as one it actually cites. Prox builds GEO strategy for Australian businesses that turns invisible brands into the names AI reaches for first.
We let our track record do the talking. Discover how Prox Digital
Agency drives transformative growth for global brands.
The GEO Problems Quietly
Costing You Customers
Your competitors are getting named when customers ask AI for recommendations, and you're not even in the conversation.
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More searches end without a single click as AI answers the question directly, and brands with no AI visibility miss that opportunity entirely.
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Conflicting information across the web confuses AI systems, so they cite competitors with cleaner, more consistent signals instead of you.
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Long, unstructured pages are hard for AI to parse and quote, so even good content gets skipped in favour of easier sources.
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Without monitoring, you've got no idea whether AI platforms are citing you accurately, citing a competitor, or ignoring your category altogether.
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Invisible To AI Buyers
Your competitors are getting named when customers ask AI for recommendations, and you're not even in the conversation.
The Zero-Click Drop
More searches end without a single click as AI answers the question directly, and brands with no AI visibility miss that opportunity entirely.
Confusing The AI Engines
Conflicting information across the web confuses AI systems, so they cite competitors with cleaner, more consistent signals instead of you.
Content AI Can't Make Sense Of
Long, unstructured pages are hard for AI to parse and quote, so even good content gets skipped in favour of easier sources.
Unmonitored Brand Presence
Without monitoring, you've got no idea whether AI platforms are citing you accurately, citing a competitor, or ignoring your category altogether.
What Real GEO
Actually Gets You
Most agencies sell deliverables. We engineer outcomes. Every engagement runs through a financial lens — because design that doesn't convert is just decoration.
Trust Before The First Hello
Customers arrive already trusting your brand because AI recommended you before they ever spoke to sales.
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Impact Beyond The Click
Get named and quoted even in zero-click searches, capturing brand awareness traditional SEO can't reach anymore.
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Built For Where Search Is Going
Build authority signals that strengthen both traditional rankings and AI citations at the same time.
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An Early-Mover Advantage
Most brands haven't started GEO yet. Early movers build a citation advantage that gets harder to catch up to every month.
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Customers arrive already trusting your brand because AI recommended you before they ever spoke to sales.
Get named and quoted even in zero-click searches, capturing brand awareness traditional SEO can't reach anymore.
Build authority signals that strengthen both traditional rankings and AI citations at the same time.
Most brands haven't started GEO yet. Early movers build a citation advantage that gets harder to catch up to every month.
Results That Prove AI
Is Actually Listening
Brands that went from invisible to cited across major AI platforms through structured AI SEO and GEO strategy.
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AI Visibility Journeys
30+ brands went from invisible to cited across major AI platforms through structured GEO strategy.
Multi-Engine Ready
Strategies built to earn citations across ChatGPT, Gemini, Perplexity and Google AI Overviews, not just one platform.
Client Retention
Brands return to Prox for sustained citation growth, clear reporting and measurable improvements in AI search visibility.
Average Increase AI Citation Visibility
We improve AI visibility through structured content, entity optimisation and authority building that attract audiences and referrals.
Brands that went from invisible to cited across major AI platforms through structured AI SEO and GEO strategy.
30+ brands went from invisible to cited across major AI platforms through structured GEO strategy.
Strategies built to earn citations across ChatGPT, Gemini, Perplexity and Google AI Overviews, not just one platform.
Brands return to Prox for sustained citation growth, clear reporting and measurable improvements in AI search visibility.
We improve AI visibility through structured content, entity optimisation and authority building that attract audiences and referrals.
Brands That Got
Cited & Ranked
I have engaged several agencies in India; they were proficient with templates and development, yet lacked the innovative ideas we sought upon discovering Prox Digital Agency, their vibrant and imaginative work convinced me that they are the ideal partner for our vision
Prox Design has delivered exceptional results, profoundly transforming both our brand identity and lead‑generation pipeline. The entire team demonstrated professionalism, responsiveness, and a genuine commitment to our success.
During the initial call with Prox, I felt an immediate confidence that eliminated the need to consider any other agency. Their professionalism and innovative redesign of our website delivered exceptional results. I look forward to partnering with them for our digital marketing initiatives
Prox Design spearheads our marketing strategy, significantly enhancing our brand presence. Their efforts have generated higher‑quality leads and deeper audience engagement. I give them my highest recommendation
When you're building a brand, every detail starts to matter. Prox Digital Agency helped us connect the new identity with the website so they actually feel like the same business. Really happy with the direction. The result is more confident and much easier to build on.
I’d worked with a few designers before, but none of them really got what I was trying to say with my brand. Prox Design Studio actually listened. They picked up on the tone, the vibe, the whole story behind it, and you can see that in every little detail. The colors, the layout, everything just felt right.
Most designers I worked with before just made things look nice but didn’t get what I was trying to say. Prox Design Studio was different. They actually took the time to understand my content and what it meant. The posts they made didn’t just look good—they helped tell the story I wanted to share. My feed finally feels like me, and people have noticed the difference.
Somebody's Getting
Named Instead Of You
The brands AI trusts today are the brands customers trust tomorrow. Claim a free AI visibility audit and see where you stand before your competitors do.
Proper Tools For The
Answer Engine Era
Most agencies rely on old algorithms. We optimise for artificial intelligence discovery. Every data point fuels conversational answer engines because visibility that does not feed generative models is just invisible.
Built To Match How AI
Talks About Your Industry
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Proof Beats Promises
Every Single Time
Join The Growth Journey Of 500+ Brands
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Insights Worth Stealing (So We Publish Them Anyway)
Frequently
Asked Questions
We’ve heard it all. Here’s everything you need to know before working with us.
AI SEO services, also called generative engine optimisation (GEO), structure your brand’s content and digital presence so AI platforms like ChatGPT, Gemini, Perplexity and Google AI Overviews cite, recommend or mention you when answering a question. Some call it AEO, AIO or LLM SEO, but the goal is the same: get named inside the answer, not just ranked on a results page.
Traditional SEO gets you ranked on a search results page. GEO gets you cited inside an AI-generated answer, sometimes without a click happening at all. The two share a lot of the same foundation, technical health, authority and quality content, but GEO adds entity signals and content structure built specifically for how AI reads and summarises information.
No, and any agency promising a guarantee is not being straight with you. Nobody controls what ChatGPT or Google’s AI decides to cite. What we can commit to is the process: entity optimisation, structured content and authority building that consistently improves your odds of getting named.
Any Australian business whose buyers research decisions before talking to sales, especially B2B, SaaS, fintech and ecommerce companies. If your competitors are already showing up in AI answers for your category and you're not, that gap grows every month you wait.
Most engagements include an AI visibility audit, entity and knowledge graph optimisation, content restructuring for AI readability, authority and citation building, technical readiness, and ongoing monitoring across every major AI platform.
Yes. GEO builds on SEO; it does not replace it. Most of the technical health, content quality and authority work that supports strong rankings also strengthens AI citations. Think of AI SEO as the next layer on a solid SEO foundation.
We track AI citation frequency, share of voice against competitors across platforms, brand mention sentiment and referral traffic from AI tools. You get outcomes you can actually see, not vague visibility scores.
Entity and technical fixes can show movement within weeks. Deeper authority and citation building, the kind that shifts how confidently AI trusts your brand, typically takes three to six months, similar to SEO and sometimes faster because AI platforms update frequently.
Our AI SEO services cover ChatGPT, Google Gemini, Perplexity and Google AI Overviews, because buyers are spread across all of them. A single-platform strategy misses too much of the real buyer journey.
Look for an AI SEO agency that can show real before-and-after citation data, not just theory. Ask how they monitor AI platforms, how they define success, and whether they treat GEO as an extension of SEO or a disconnected service; the second answer is usually a red flag.
No. Small and mid-size Australian businesses often see faster gains, since there is less noise to cut through and less inconsistent legacy content to clean up. A good AI SEO strategy should be scoped for businesses of every size, not just enterprise budgets.
Yes, and it matters more there. AI systems are especially cautious about which sources they cite for financial and health-related questions, so building strong entities and authority signals early creates a real advantage in industries where trust is everything.
Your competitors keep building a citation advantage while your brand stays invisible in a growing share of buyer research. The earlier you start, the harder that lead becomes for competitors to close.
Our focus here is Australian businesses, built around how Australian buyers search and how Australian brands get found. That said, Prox works with clients internationally as well, so the strategy's backed by a system that's already been tested well beyond one market.
Perth celebrates brands that dare to stand apart. Prox helps ambitious businesses build stronger market presence, attract the right customers, and create lasting growth through strategy, creativity, technology, and AI-powered marketing.
Our London team works with startups, scale-ups and established companies across the UK and Europe, helping them earn attention, build demand and grow through strategy, creativity and AI-powered marketing, to the same standard we bring to Australia.
Orlando is home to ambitious businesses serving local, national and global audiences. Prox builds digital marketing systems that strengthen brand presence, attract qualified customers, and create sustainable growth through creativity, technology and fast performance.
Dubai moves fast and ambitious brands need marketing that keeps pace. Prox partners with businesses across the region to create digital campaigns, memorable customer experiences and performance strategies that transform visibility into restless commercial growth.
Address
Suite #1051, Perth, WA 6000 114 Goodmayes Road, London,
IG3 9UZ, United Kingdom 7345 W Sand Lake Road, Ste 210,
Office 2890, Orlando, FL 32819 Queen Elizabeth 2, DUQE Square
Business Center, Port Rashid, Dubai
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If you’re looking for a global growth agency that understands growth, execution, and accountability, you’re in the right place.